Campaign Data Sharing with your data warehouse

Arun Thulasidharan

Apr 10, 2023

2 mins read

As you know, cloud data warehouses were originally built to dismantle data silos. We started Castled to break more silos - ones on the right side of the warehouse and truly democratise the data warehouse for marketers.

However, in our pursuit of building features on top of features over the last year and a half, we overlooked a crucial aspect.

We were evolving into what we were fighting in the first place - Another data silo that vendor-locks the data we generate within our platform.

As you know, marketing platforms generate critical campaign data and delivery events that are essential to perform campaign analysis, audience building, and more.Unfortunately, this data is often siloed within the marketing tool and requires considerable effort from the data teams to make it accessible for marketing analytics.

So we decided to change that!

Today, I am thrilled to announce our latest offering - 𝐑𝐞𝐚𝐥-𝐭𝐢𝐦𝐞 𝐝𝐚𝐭𝐚 𝐬𝐲𝐧𝐜𝐬 𝐭𝐨 𝐲𝐨𝐮𝐫 𝐝𝐚𝐭𝐚 𝐰𝐚𝐫𝐞𝐡𝐨𝐮𝐬𝐞.

With this launch, Castled can now write analytics-ready marketing data and channel events back to all popular data warehouses.

We believe this feature will finally enable marketers to build granular customer segments and run comprehensive marketing analytics on top of their data warehouse - without involving the data teams!